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Red Jeweled Media’s First Annual Blogger Intelligence Report Reveals That Bloggers Want to Be Treated as Marketing Professionals, Not Traditional Media
DENVER, Jan. 7, 2013 /PRNewswire/ — To understand how bloggers prefer to work with brands and PR agencies, and uncover how bloggers feel about their blogs, Red Jeweled Media today reveals new findings from its first annual Red Jeweled Media Blogger Intelligence Report.
Key findings include:
Bloggers Mean Business: 77% of bloggers say they view their blog as a business, not just a hobby.
Bloggers Make Money; Not Satisfied: About 77% of bloggers say they made money from their blog in the last year, mainly from sponsored blog posts, advertising and affiliate links; only 9% say they are “extremely” or “very” satisfied with these figures.
Bloggers View Themselves As Marketers: More than three-fourths of bloggers say they should be compensated to write about content pitched to them by brands or PR agencies, with one blogger saying, “Bloggers are not traditional media… If a brand wants their messaging or product featured on a blog, they should view it as advertising.”
Danielle Elwood, a writer for Babble.com and blogger for DanielleElwood.com, says, “Red Jeweled Media’s Blogger Intelligence Report offers refreshing insights into the important relationships between brands, PR agencies, and bloggers. My hope is that brands will take these valuable insights to heart as they create their marketing campaigns so they can more successfully work with bloggers like me.”
Jenny Finke, founder of Red Jeweled Media, adds, “It’s important that brands become aware of how bloggers perceive themselves and embrace that that they want to be treated as marketing professionals and not like traditional journalists. No longer can a PR person pitch a blogger like they would a journalist and expect the same results. We see from this report that compensation and relationships are driving forces for brands and agencies actively engaging bloggers for marketing purposes.”
Download the RJM Blogger Intelligence Report and learn how Red Jeweled Media can help your company create a successful blogger PR campaign at www.RedJeweledMedia.com.
About Red Jeweled Media
Red Jeweled Media is a PR and marketing agency based in Denver, Colorado with Associates in Minneapolis, Chicago, Dallas and the greater New York area. The PR agency specializes in traditional PR, media relations, social media marketing and content development and has represented clients in the bridal, fashion, baby, financial services, real estate and lodging industries. Find it online at www.RedJeweledMedia.com.