How to Get More Facebook Fans
If Facebook is a PR and marketing priority for your organization, you may be curious how you can get more Facebook fans to "like" your page.
While the number of fans is important, seek to attract quality fans in the process. Here are some tips to attracting the fans that you desire most:
1. Make It Easy to Like You. Offer visitors to your website or individuals who have completed a purchase on your site the immediate opportunity to "like" your company on Facebook. People visiting your site or who are already doing business with you are some of the best "likes" around. Turn these individuals into people that are brand loyal and possible social evangelists of your brand too.
2. Require a "Like". Give someone an incentive to "like" you by only revealing special content to fans-only. It could be a coupon code, special document, or preview of your upcoming Winter collection, but whatever it is, your fans will have to click that Like button to reveal the incentive.
3. Commit to Facebook Ads. I've never been one to like advertising before, but I do like Facebook ads. You can pinpoint your target audience and invite them to engage with you and your community. Use Facebook ads regularly and strategically to grow your Facebook community over time. Do it right, and you'll find some quality fans over time.
4. Make It Fun. I know a lot of companies that shun contests and sweepstakes, but I happen to think they work if done right. The prize should always be something important to your fans or free product from your company. Anyone will enter a sweepstakes to win a free iPad, but only pregnant or breastfeeding mothers will enter a sweepstakes to win a breastfeeding pillow, right? So make the sweepstakes highly targeted - and fun! Another way to ensure the "right" fans are entering your contest is to put parameters around it that only your fans can relate to. Send us a sentimental picture of you and your dad or your baby using our bibs, for example.
5. Repetition. Make friendly reminders to your customers and anyone you interact with to join your Facebook community. Invite them through your enewsletter or include a call to action to join your Facebook community in your email signature.
6. Keep It Real. Make your community a fun place for fans to converse. The content you share should be interesting and relevant to the community who "likes" you. Give your fans what they want and they'll likely stay for more.
What other tactics work well to grow your Facebook fan page? Please do share!!