Why I Think Twitter’s New Embed Feature is Fabulous for Marketing
I recently read a HubSpot blog post titled, “7 Epic Uses of Twitter’s New Embeddable Tweets Feature” and wanted to share my thoughts. As background, one of Twitter’s new features enables users to embed tweets in various places such as a company website, blog, email signature, etc. It’s just another way to keep everything integrated and work on your company’s inbound marketing strategy.
The post lists out the “Top 7” uses, so be sure to click here to read them all, but here are my favorite three, okay four (I couldn’t decide!) and why:
1. Customer Feedback. Anytime you get a positive comment on your brand or product via Twitter you can embed it on our customer testimonials page or another relevant page on your site – so smart and easy! You could even take this a step further and include feedback from key media or other influencers that you’ve received through Twitter. This will add major credibility to your brand for people perusing your site.
2. Social Media Polls. A very common Twitter tactic is to ask your followers questions by taking a poll. So here’s what you can do now to integrate your blog and Twitter page: Create a poll or pose a question on your blog. Then make each of the answer selections embedded individual tweets. This way blog visitors can retweet the answer they are voting for and hopefully attract more voters (and site visitors) as it’ll go out to their Twitter followings too.
3. Event Round-up. So you just left a trade show and heard excellent feedback on your brand or product(s). First, draft a blog post on your blog and then embed tweets from people you met at the trade show or event. This will help you both get more followers (we hope!) and encourage them to share your summary post on the event. Maybe you’ll even find some new prospects out of this?
4. Email Signature. Okay, I had to add one more. You can now embed a tweet in your email signature. How cool is that? Say you get some great feedback from a Twitter follower; you can display that tweet in your email signature for the day or week. Change it up as often as you’d like. Fun and easy.
If you need more information on embedding tweets, you can click here for a step-by-step guide.
So what do you think? Are you in love with the new embed feature too? Will you use it in your social media marketing efforts?