Who You Should Hire to Manage Your Social Media?
It seems like everyone is calling themselves a social media marketing expert these days. But are they really? Is someone that knows Facebook and Twitter well really a social media marketer? Don't be fooled!
Before hiring an intern to manage your social media, consider this:
1. An intern has no "life" experience. Do you really want someone with no experience managing the most public-facing job in your organization? Why do you undervalue social media so much when it brings your company closer to your customers than ever before?
2. An intern may not be your "target" audience. If you're trying to appeal to moms or small business owners, for example, you'll want to hire someone who understands your business and industry and who has life experiences to show as much. A mature and experienced person knows what makes a good status update or can write intelligibly on your blog.
3. An intern doesn't have "communication" experience. We all know that some nasty comments can fall on a Facebook business page. It's easy to write a snarky comment back to a customer. With a qualified communications expert on hand, the communications can be handled professionally and within the company's social media acceptable practice policies.
4. An intern isn't a "marketer." Don't you want someone skilled at marketing to run the most public-facing marketing function of your business?
If you leave your social media to the cheapest person you can find, like an intern, you'll be leaving your marketing to chance.
Did you know that Red Jeweled Media has social media marketing packages starting at $1,500 per month? Our experts have 10+ years experience in marketing and life! Value your business and value your marketing efforts!