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How Much Does a PR Agency Cost?


If you're heading into 2012 with a goal to grow your business, then it's likely you're considering a PR and marketing firm to help you.

But you're probably wondering just how much does a PR agency or marketing agency cost?

We don't know for sure, but here's a general guesstimate that comes from someone who worked in a large PR agency, boutique PR agency (Red Jeweled Media) and as an independent PR person at one time.

Large PR Agencies obviously charge the most, but for good reason. They usually respresent large clients with a plethora of marketing needs. Fortune 500 companies typically engage larger PR agencies to help them with a variety of services from media relations, investor relations, internal communications and more. Most large agencies likely don't accept clients who don't show up with at least $10,000-$25,000 per month to spend.

Mid-Sized PR Agencies vary in pricing as well. They may accept smaller projects or lower retainer fees, but also expect higher fees of at least $10,000 per month.

Boutique PR Agencies also can vary in price, but because Red Jeweled Media is a boutique agency, we have priced ourselves very competitively and obviously know the going rates. Monthly plans range from $2,000-$5,000 and project work can start at anywhere from $350 for a press release to $3,500 for a one-time media relations campaign. Boutique agencies typically specialize in specific services or industries and can often give clients more personalized service because they are smaller in nature. 

Indepedent PR People usually charge the least, but they can only handle smaller projects and a handful of clients at a time. If you have simple needs, then an independent PR person will do the trick!

While we're no experts on pricing, we think these general guidelines will help answer your pressing pricing questions. Good luck!

Please contact us to learn more about the investment required by you to hire a PR agency like us!

Download the RJM brochure!

Tailor Made Public Relations & Marketing