I simply love this article, Getting into Google and Yahoo News, by Kim Roach of SEO-News. She offers so many useful tips about how to effectively write and post a press release so that it brings customers to your site.

One of her tips is about how to identify keywords to use in your press release. She recommends this great tool - Free Keyword Suggestion Tool - to help you identify words you can use to pump up the keywords in your press release. Check it out!

Another point I'd like to make is that so many people are touting that posting press releases on free newswires work. Roach contends that there are only a handful of newswire services that truly matter when it comes to getting your press release on Google and Yahoo News: PRWeb, PR Newswire, Business Wire and Internet.com.

http://www.prweb.com
http://www.businesswire.com
http://www.internet.com
http://www.prnewswire.com

And you may be wondering what's so great about ranking on Google News or Yahoo News? Roach says this:

"News web sites like Yahoo News, Google News and MSNBC Searchbot receive millions of visitors every day. If fact, Yahoo News ranks ahead of MSNBC.com and even CNN.com, while Google News ranks ahead of USAToday.com and the NYTimes.com."

I find these facts pretty convincing.