Many of us wonder if our social media efforts are worth all the buzz. I mean, after all, social media efforts are oh so time-consuming - we want to know if we're getting ROI on our investment of time.

A friend of mine included this great video (see below) in her monthly newsletter and I wanted to share the video with my readers too. I found it very powerful in helping companies visually see just how powerful social media can be.

One item I found interesting from this video is that a company called Naked Pizza admitted that 68% of its sales and 85% of its new customers were coming from Twitter. That speaks volumes to me. I, too, have seen the value of Twitter first-hand in making business relationship and have been lucky to meet some really cool new clients through the medium. On top of that, one of my clients recently told me her sales go down on week's she Tweets less too... she is able to see the impact social media plays in her business based on how much or little she Tweets. Interesting....