What Goes Into a Good PR Press Kit
Wondering what materials to include in your company's press kit? Look no further - here are all the "parts" you'll need:
Company Backgrounder
A company backgrounder includes the details of how your company started and what your company is all about. It should be about 2-4 paragraphs long depending on how long you've been in business.
Product Fact Sheet
A product fact sheet includes all the pertinent details about your product(s), including a description of the product, key benefits, price, where to buy, sizes, colors, etc. Also include a picture of your product on the fact sheet so it's clear what product you're referencing.
Founder Bio
Include a short 2-4 paragraph bio on the company's founder or owner. The bio should describe the founder's background, and how she started the company or invented the product. It should also include any relevant personal information like where the founder lives and if she has children, etc.
Picture Sheet
Each press kit should include a sheet that shows off the various press-ready photos you have available.
Press Release
If you're launching a new product, don't forget to include your latest press release in your press kit.