How to Prepare for the Ultimate PR Coverage or Media Placement
Posted by
Amy Galvin on Fri, Aug 24, 2012 @ 07:41 AM
Coverage in the DailyCandy is coveted in the public relations world. Most PR people representing a parenting product would love to see their client featured on the site. Any client would be thrilled with a placement.
Why?
Because 3+ million people subscribe to the DailyCandy e-newsletter and hundreds of thousands flock every day to DailyCandy.com.
In other words, the DailyCandy offers the ultimate exposure for your client.
Red Jeweled Media’s client, Hamster Stroller Bags, was recently featured in DailyCandy Kids. Of course we were ecstatic to make that happen for our client and our client could not be more excited about the placement. Once we knew that the bags were going to be featured for sure, we went into preparation mode!
Here’s what to do if DailyCandy – or another large source – is planning to feature you:
Make sure your website is ready for business. The last thing you need is your site crashing from an influx of traffic on the day of the placement. Alert your website host as soon as you know when the placement will appear (they will tell you an exact date it will run). Also, if your website has a shopping cart feature where consumers can purchase your products, make sure it can handle more traffic and purchases. You don’t want to put limitations on sales – that’s the goal after all!
Shout out your good news! Market the coverage with social media. Blog, Facebook and Tweet to promote the placement.
Leverage the placement. Use the DailyCandy feature when pitching other media to validate your brand or product’s media worth. It could open doors to new customers, buyers, retailers and investors that you want to attract to your business.
Watch for other smaller placements and hits. There are lots of blogs and small websites that will pull coverage from DailyCandy. This one placement can lead to other placements organically.
Remember, being featured in DailyCandy is just the start of an amazing PR journey for a company. Make sure you’re full prepared for the coverage and attention to come, and most importantly, be sure to amplify it to the world for maximum PR ROI.
Contact us if you’d like us to help you pitch DailyCandy or other parenting sources. We have a PR Starter Package for companies marketing to moms that can help you get noticed in the publications and sources most important to you. Contact us today for more information.
