How a Super Bowl Commercial Inspired My Social Media Engagement
It was Super Bowl Sunday and I was in a room filled with more than 30 people – eating, drinking, talking and oh yeah, a few of us were actually watching the exciting football game and the highly anticipated commercials. I was one of the few watching the game and ads when I was inspired by the Chevy Sonic ad.
The ad was based on all the adventurous “firsts” that a Chevy Sonic goes through. It truly was an exciting, adventurous commercial, but what resonated with me was the word “firsts” tied into those emotions.
One our clients is in the cloth diaper industry where there, of course, many “firsts” for baby. In our social media interactions with our fans, we often ask questions on Facebook such as, “What was the first word your baby said?”, or “What was the first food you fed your baby?”, but this time I was inspired to directly asked about a memory related to the brand, “Do you remember the first FuzziBunz cloth diaper you purchased?”, and “How did you feel the first time you put your baby in a cloth diaper?”
What I took away from that Super Bowl ad was “emotion” – the ad was more about the excitement of the first time the car tried several stunts, but I instinctively knew and responded to the emotion behind it. Because I put emotion into my question to our fans, I was instantly greeted with wonderful responses, including a few I didn’t expect.
For example, fans remembered the color, the date, the reaction of their baby, spouse and friends when they first put on the diaper. They said things like, “I felt like the smartest mom, scared and then excited, love, and confidence.” These are strong feelings and brand connections that will last in memory for years to come. And isn’t it special that these fans shared that information with us too!?!
For some, it can be a challenge to think of new ways to engage your fans. My advice is to take cues from everywhere; you might just be inspired by a Super Bowl commercial.