I participate in a number of blogger forums on Facebook, which some of my friends in the blogging community initiated to give bloggers a place to gather and discuss issues relevant to the rapidly changing world of online publishing. While the types of questions posted run the gamut from technical to business development to vendor referrals, a topic that frequently arises is when bloggers should ask brands for payment to review or mention their products and subsequently, how much they should charge.
As a hybrid blogger and publicist, I find these conversations equally fascinating and frustrating at once. As many bloggers consider themselves to be marketers over editors or publishers, I completely agree that there is a time and a place for brands and public relations professionals to compensate bloggers. We live a society where a select number of media-facing bloggers are receiving sponsorships, product endorsements and in some rare cases, television shows – as much attention as professional athletes!
However, on the other side of the coin, even the savviest, most forward-thinking brand or public relations firm will not just hand out dollars in exchange for product mentions. Just as blogs can be businesses, public relations professionals and brand representatives have a job to do: to protect their client’s image and reputation.
While blogging can – rightfully – be a lucrative gig, I think that compensation to bloggers should be earned – not expected. Recently I saw a blogger post on Facebook that she worked with a brand that later asked her to remove links to its site from an earlier review that she did for them, for SEO reasons. She in turn asked the community of bloggers if it was unreasonable for her to delete the whole post and tell them that deleting the post was easier/quicker than going through and deleting a couple of links. Several people chimed in telling her that because removing the links in the post or deleting the post would take time away from her other work, she should let the brand know that she would charge them $X to remove the links. If I received that email, I would make sure none of my clients ever paid them to do work again!
Think about it: it would take longer to write that email requesting compensation then it would to help a frazzled brand representative, who is probably dealing with a situation over her head, in good faith that the brand might have future opportunities – ones more lucrative than 15 minutes of editing a two year old blog post.
So if bloggers shouldn’t be charging brands by the minute, when is it appropriate for a blogger to ask a brand for compensation?
A brand is asking you to be their ambassador. There are some bloggers that have built a substantial following of loyal readers – a network that extends beyond the people who read their blogs on a semi-regular basis. If a brand wants to tap into that network, they might invite you to be a brand ambassador, or to help promote its products or services to your network of enthusiasts. Specific tasks may include hosting an event for the brand, representing them as a spokesperson on broadcast media, loaning your name/likeness to a printed advertising campaign or creating branded work for them. This type of request goes above and beyond asking you to write about a product on your blog. Here is an analogy: would Jennifer Aniston represent SmartWater for free because she likes it? Probably not, but she might mention it on a talk show if it’s something she genuinely enjoys and consumes in her daily life.
A brand is asking you to create content for the brand’s own properties. Many bloggers have developed some extremely marketable skills since they began blogging – from recipe development and cooking to photography and even public speaking about their topic of expertise. If a brand sends you a friendly email offering to send you product samples to try, and then write about if you like them, that is simply an editorial offer. On the other hand, if they ask you to create recipes, take photographs or write content to be used on the brand’s website, marketing materials, or product packaging (unless you have arranged to barter or have another agreement in place) the brand should compensate you for services rendered.
A brand is asking you to complete a specific task. When we are not working with bloggers on specific paid campaigns, we treat them like traditional media – offering them story angles to attract their interest or product samples to consider for upcoming posts or stories that they are planning. However, when we engage bloggers for paid campaigns, we typically require specific “asks” of them. If a brand has contacted you and asks you to write a review of their product that links back to a specific web page, includes special keywords or complete specific actions on your social network, then they should offer you payment. When a brand has clear expectations and gives you an “assignment” they are asking you to go above and beyond and create content that delivers against their marketing goals.
In what other instances do you think that brands and public relations companies should be responsible for compensating bloggers?
Download our free Blogger Intelligence Report to learn more about how bloggers prefer to work with PR agencies and freelancers, as well as brands.
Public relations is about more than just sending a bunch of email pitches to reporters and hoping to garner coverage for your client or business. Rather, a good PR professional will think creatively and strategically about their media outreach process, and then they will look into securing the proper tools and resources to get the job done.
As someone who works in public relations and simultaneously receives a high volume of pitches from PR people for a separate blog I write, I have seen some great examples of the good, the bad and the ugly when it comes to PR pitching. It often makes me cringe – and truly understand why reporters are often frustrated with PR professionals who don’t act very professional.
I’d like to share my list of PR pitching best practices with you today – consider this a public service announcement from someone who has both sent and received PR pitches:
Make Your Own Media List. At big PR agencies, the person who makes a media list is often an intern or a junior account executive, while the person sending out the pitches is someone else altogether. No matter how senior or qualified you are (or think you are), if you’re doing the pitching, you should be making the media list. Doing so will help you understand exactly who you’re pitching, why you’re pitching them, and anything you learn along the way about that person that will help you customize your pitch.
Use the Right Tools. I recommend using online media directories, like CisionPoint and Vocus, as a starting point for identifying targeted media to pitch. Making a customized, highly targeted media list will ensure you’re pitching the right people and increasing your chances of success.
Conduct Additional Research. While Cision and Vocus can help you identify media to pitch, supplement outside research on each individual on your list is a must. Simply type a journalist’s name into a search engine and get a glimpse into a reporter’s or blogger’s past articles and interests. Most blogs even have an “About” page, which typically includes their bio, what they write about, and how they best like to receive pitches.
Don’t Spam. Never send the same exact pitch to hundreds of reporters. This is called spam. If you want to get a reporter’s attention, show interest in their past articles and customize your pitch to what you think a realistic partnership with them looks like.
Mind Your Follow Ups. If you haven’t heard from a reporter or blogger, it’s likely they’re not interested. One way to see if the writer opened your email in the first place is by using a tracking tool like ToutApp. If you still feel there is a need to follow up, it’s important to send a personalized follow up note – the more customized the better.
Build Relationships. One of the best ways to be successful in PR is by building relationships with journalists and bloggers important to your client(s). Follow these individuals on Twitter and respond to their tweets on occasion. Leave a comment every so often on their blog posts (they’ll notice!), and send them an email to tell them you read their latest article and it’s something you agree with. Not every interaction with a reporter or blogger has to be about pitching them your client’s story. Show a little interest and they’ll reciprocate in kind when the time and story is right.
Understand Lead Times. Magazines, TV programs, blogs and online publications often work on a longer lead time. It’s likely a magazine is planning holiday coverage in June and July, a producer is booking December holiday segments in September, and a blogger is plotting out coverage for December in October. Offer journalists or bloggers ample time to read and digest your news and it will show them that you respect their time and understand the lead times they work off of.
Pitch Via Social Media Wisely. Nothing will make a journalist hit the unfollow or block button faster than if they see that your Twitter feed is full of @reply pitches to reporters with the exact same 140-character pitch. Use social media to be social, not to blanket the universe with a pitch. You’d be better off using social networks to listen and identify your influencers rather than pitch them for the first time.
What other PR pitching best practices to you employ? Sound off by leaving a comment.
A blogger recently asked me for a sample from one of my clients. She wanted to review it on her blog. Before committing, I ran her blog through Outreachr's Domain Checker and found she had a Google Page Rank of -1! I didn't think a negative number was possible, but something was certainly going on with her site that could potentially damage my client's site. I, of course, turned it down and kindly advised her why.
I am writing this blog post as a public service message to PR professionals, PR freelancers and bloggers who regularly work with PR agencies.
It is very important to do your homework on any blog or website you put your client in front of. Check stats and understand how good and bad stats can impact your client's online reputations and Google Page Rank.
Here are four factors I investigate before working with a blogger or website:
1. Quality. Quality is very important in helping me make a judgement of whether I want to work with a blogger or editor. Is the content relevant to my client's need. Is the copy well-written, well-researched and typo-free? Does the site employ good design principles? Is the site independently hosted on its own domain?
2. Stats. While stats aren't everything, they are something to definitely consider. What are the website's stats, such as Google Page Rank, MozRank and Domain Authority? How many inbound links does the site have (important to understanding if people are linking to this site's content... or not!)?
3. Social Media. Take a look at the writer's or website's social media stats. Look at total likes and followers, as well as engagement. Are posts regularly engaged upon by fans or is this blogger just posting stuff that no one is seeing or reacting to? You can have a million fans - and no engagement. That is a red flag to me that they may have bought fans (read my post, Why You Should Never Buy Facebook Fans) or have fans that simply don't care.
4. Cheap Cheap. I rarely work with blogs that have the words: Cheap, free(bies), extreme couponer, discounts, etc. in their blog names or taglines - unless, of course, my client wants to be associated with cheap.
I hope this post gives you insights into how I make tough decisions about editors, writers, websites and bloggers I want to associate my clients with.
What do you look for when judging a website to work with?
There a numerous times when I’m asked, “What is b-roll?” It’s such a fantastic PR tool used by PR agencies, PR professionals and PR freelancers around the world. In today’s media landscape, television stations are often stretched to get cameras out to events for coverage. So, why PR people figured, “Why not bring the footage to them?
Before going into details on how to effectively use b-roll to land television coverage, it’s important to know what exactly it is. Although it may sound like a word straight from a rap song, it’s an essential tool for providing visuals to television outlets. In a basic definitely, b-roll is simply supplemental video footage. It helps tell a story in the most visual way possible and is used as background scenery as your story is being reported. If you watch any television show, odds are you’ve seen b-roll without even realizing it.
Your b-roll footage should clearly convey your message and include things like key people (author of a book, founder of the company, etc.), key activities, the location, signage for branding purposes, and a variety of shots (close and far).
Here’s how you can successfully incorporate b-roll in your PR outreach efforts:
Products – If you’re launching a new product line, b-roll should capture the purpose of the product and how it works. This should include close-ups and shots of the product in use. For example, if your product is an app designed for children, show a child or parent on a computer actively using the app. If the app is about eating healthy, show b-roll of the family gathered around the kitchen table eating a healthy meal. These visual examples give media and viewers a glimpse at exactly what the product or service does and the end benefits or results that can be expected.
Events – It’s important that your b-roll tells a story and conveys what your event is all about. It should include the activities that are involved, as well as the key people and attendees. The point is to provide the same footage an official news crew would capture should that news crew have attended the event themselves.
People – Be sure your b-roll includes sound-bytes from the people closely involved with the product, business and/or event. It can be of the founder describing the inspiration behind a product or event, along with footage of the company’s headquarters. It can also be the people who have benefitted from a product or event (a charity event for example). Testimonials from users add a lot to your b-roll footage and are often used the most as sound byte fodder.
It’s essential that PR agencies are prepared when pitching media, and there’s no better preparation than having a b-roll package available. You can even use your b-roll to create an impressive video housed in the company’s online pressroom! Here are some of my favorite examples of b-roll pressrooms from the leading social media outlets:
LinkedIn's b-roll - http://press.linkedin.com/Media-Resources?SubjectID=602
Facebook's b-roll - https://newsroom.fb.com/Photos-and-B-Roll
Instagram's b-roll - http://instagram.com/press/
Now it’s your turn to roll out your b-roll plan...
We are asked to write proposals on a weekly basis - if not more. After I've qualified someone and made sure that they truly need our help and have the desire and means to work with us, I develop a formal proposal that details how I can think I can help them.
The blog post is an overview of what needs to go into a good PR proposal (or a proposal for any type of service for that matter) so you, too, can show a prospect, how you plan to help them:
Goal(s): A goal is an overarching "thing" someone wants to achieve for the business as a whole. It might be to drive sales, grow the business, get people to engage with a brand more, etc.
Objectives(s): Objectives are more defined than goals. What are the objectives for any PR or social media effort you're proposing? They can be something like "Utilize creative PR campaigns to drive traffic and grow sales. Get customers to think differently about XYZ. Utilize content marketing to attract more readers and site traffic. Utilize PR to create brand recognition and credibility for XYZ expert."
Target Audience(s): Who do you want to target with your promotion? Be specific and lay out all the details of who this person is, where s/he lives, how old, buying habits, net worth, etc.
Target Media: Depending on the type of proposal, you might want to list the media you're going to target. Examples: Parenting publications in the Midwest, National business press, Bloggers who write about pregnancy, etc.
Campaign Concept / Big Idea: Not every proposal will need to contain a big idea; but many do depending on the nature of the scope and client needs. This section is a chance for you to explain that idea in detail, how you came up with it, why you think it will work, etc. Think about Sears' big campaign idea, "The Softer Side of Sears." That is a big concept, and everything they did helped support that idea. In the next section (Recommendations or Proposed Tactics), that's where you will spell out how you plan to support that idea through execution.
Recommendations or Proposed Tactics: This is the section where you can share some of your ideas, listing them out one by one in an organized fashion. For example, here is where you might discuss doing a Blogger Campaign and spell out details of what it will look like, why you recommend it, and how you think it will work. If the plan calls for more than one tactic, number them and lay them out one by one.
Timeline: Always include some sort of timeline for your proposal - every project should have a start and stop date.
Budget: This is a chance for you to explain the fees associated with the entire proposal, or lay out a menu of the investment each proposed tactic will require.
About Us, Case Studies, Team: At the end of a proposal, I include a variety of information depending on what a prospect asks for. I might include more information about Red Jeweled Media, the team we're proposing work with them, or some case studies to highlight how clients who came before them did it and what they can expect.
For every proposal, heed this advice:
- Keep it simple and to the point. This is not a place for jargon and run on sentences.
- Be organized. Your proposal should take them naturally through a progression of what you want to do with them and why.
- Be detailed. Help them along in their decision making process so they choose you without having to come back with a million questions.
- Make no typos or funky formatting mistakes. Major turnoff!
- Branded. Make sure your proposal is on letterhead - the prospect might be considering a variety of proposals and you want your name all over yours.
- Limitations. At the end of every proposal, I say something like, "Proposed fees valid through DATE. Scope, fees and team subject to change depending on final agreement."
- Confidentiality. If you feel you have put some confidential details or ideas in there that you don't want shared, watermark your plan as "Confidential." One of the biggest turns off is when a prospect shares someone else's proposal with me - that was someone else's ideas and not meant for a competitor agency to see. Try to protect your ideas as best you can, after all, as PR agents, a lot of our value is in our ideas.
Last week, Google revealed a new search algorithm called Hummingbird. Though not the first update Google has made, Hummingbird represents the biggest change to Google’s search functionality in more than 10 years.
The update has generated a lot of buzz in the SEO community, as Hummingbird is more than SEO — and also more than just search. Public relations (PR) professionals, as well as anyone who is writing optimized content for the Internet, should play close attention to a few key takeaways.
Mobile is the future.
Because more and more smart phone users are turning to mobile browsing and communications, Google is paying more attention to answering search queries in the most mobile-friendly way. Google is also taking notice of a new tonality in most search queries.
When people are searching from mobile devices, they are more likely to search in a conversational way, such as, “What is the best Italian restaurant in Chicago?” Because of these factors, the future of Google search is both mobile-focused and question-oriented.
Also remember when writing a blog, press release, or website content, write in a way that is easily skim-able by keyword – mobile readers don’t often read, they skim.
The focus is on meaning, not keywords.
In the past, the practice of search engine optimization has revolved around topical keywords. Hummingbird is paying attention not just to each word in a phrase or query, but also to the whole sentence.
While Google used to glean insights solely from keywords, now the search engine will borrow them from a variety of other signals — location, social connections, and even previous searches.
Content is (still) king.
As Hummingbird is a part of Google’s natural evolution away from pure search and more towards what Venture Beat calls “predictive intelligence and natural language processing.” Google wants the end user to be able to interact with search constantly, quickly, and transparently.
When content is engaging, sharable and linkable, it will rank higher and perform better than static content. Consider videos, images, lists, podcasts, infographics, and articles regarding the entities, or broad keywords, for which you want to be a known authority.
PR is a lot like playing the lottery.
For one, you gotta play to win. How many times have you heard someone say, "I wish I would win the lottery!" Whenever someone says that, I ask, "So do you play?" More often than not, they don't regularly play the lottery. So if they don't play, I ask, how in the world do you expect to win?
If you want to be top of mind with editors who cover your industry, or you want to be mentioned in articles where your competitors are mentioned, you gotta be playing the PR game at all times. If you're not doing ongoing, every day media outreach, and constantly coming up with new story ideas, angles and making news that journalists and bloggers what to write about, how in the world do you expect to get PR?
Further, PR is a lot like the lottery because it can be exciting and frustrating at the same time. When you buy a lottery ticket, you envision all the riches that will come your way. When someone hires Red Jeweled Media as their PR agency of record, they start to envision themselves on the Today Show and in the New York Times. Even I get caught up in this excitment - what a thrill to be presenting my client's story to the Wall Street Journal or Parents magazine. I start envisioning how exciting a hit will be and what that will do to my client's business.
However, that excitment can be marred by months and months of waiting - because any PR person worth anything will tell you that earning PR takes time, patience and a whole lot of effort that isn't aways recognized or appreciated until months - and sometimes years - after you start the process. I wish I could snap my fingers and "poof!" my client's story is splashed across the cover of Ladies' Home Journal - but it doesn't work that way. Sometimes we can't get a story placed at all - sometimes the client's story or product isn't good enough. When that happens, the PR agency usually always gets blamed for not having enough skills, contacts or whatever. Frustrating indeed! When you play the lottery, you can't expect to win them all or any - just like when you do PR, you can't expect success with every pitch.
Also, just like the lottery, you need to have a consistent approach. What I mean by this is you need to play every week, not just once in awhile. Imagine the one week you didn't play, your numbers came up - ug!?!
In the PR world, I'm constantly asked to limit my scope and only pitch a handful of reporters over a short time frame. Usually the reporters they ask me to pitch are "reach" reporters - ones that take time to earn. I usually always fail when I accept limitations. I usually always succeed when I'm retained for at least a year and my instructions are "go to town," "the sky's the limit," and "pitch away!" My advice is to always be doing PR. Don't settle for one-off campaigns that limit outreach and creativity - they rarely work just like playing the lottery once a year isn't going to net you much - especially if your numbers hit the one week you didn't play.
Remember, if you want to win the PR war, you gotta put yourself out there each and every day. Sure enough, one day your number(s) will come up! Good luck.
(There are many ways PR is NOT like playing the lottery - for example - you need a strategy in place to do PR and get desired results, but hope is the only strategy needed in playing the lottery.)
Everyone is talking about it, Breaking Bad season finale finally aired. Beyond the months-long buzz of how the season and series will draw to a conclusion, the buzz at my fingertips is about the amazing fundraising that this show was able to accomplish over the past few weeks using the power of social media. In fact, the show superseded its expectations four times over using various viral messaging platforms.
As a series fan, I of course “like” Breaking Bad on Facebook. I love the screenshots with quotes from the previous episodes. But what hooked me last week was the perfectly timed and appropriately chosen campaign to raise money for the Kind Campaign, a program that helps raise awareness and healing to the negative and lasting effects of bullying, using Omaze.
Very much like the way the show gained popularity, through social media and word of mouth, the show used its fan base to help drive the fundraising. Initial fundraising goals were expected to reach about $750,000. With bonus extra entries, personal video messages from Aaron Paul right before the contest ended and the grand prize opportunity to watch the finale with the entire cast, these bad boys managed to bring in an extra $1,000,000 during the final 48 hours of the contest landing a total of $1.8 million dollars for the Kind Campaign.
Brilliantly executed, the campaign included several marketing and social media tactics throughout the contest period. Quantity discounts for entries per giving level, encouragement to share entries and get friends on board, regular social media updates, instant thank you emails from Aaron Paul himself are just a few of the ways they boosted participation.
We have run many Facebook contests and fundraising campaigns for our clients and have seen amazing results toos. The key to success is utilizing a multi-pronged approach to getting the message out and communitcating with your fan base in a familiar, consistent way. This campaign was truly inspiring.
What seems to make this particular contest and fundraiser so special and expertly designed is that it engages so many people from different demographics, which helped initiate different reasons to engagement. From winning autographed memoribalia and props, to discounted multi -entry, a spectacular grand prize, philanthropy or just simply being part of an award winning show’s efforts to raise money, there was a reason for so many fans to get on board and make a donation for entry regardless of their demographic. For me, it wasn’t so much about the opportunity to win anything, it was more about giving to a good charity which was supported by a show that I sometimes felt “guilty” about watching.
At times I would think, “Is this really the type of content I should spend my time watching,” but I just couldn’t help but be entertained by the character development, the raw and emotional choices that were made along the way and the consequences that ensued. I am a big fan of the show, but I am even a bigger fan now that I have a sense of pride vs. guilt for watching. Being a Facebook fan was helpful for me to be in the know of the campaign, which encouraged me to donate to a reputable charity.
I have broken the bad and done good. I wonder how many others feel the same? It’s always exciting to watch other fundraising campaigns take place with such extreme success. I am inspired and look forward to helping my clients generate creative social media engagement campaigns that surpass their goals.
One of my clients asked me if I thought she should buy "likes" or fans to help boost her Facebook fan count. She figured a higher count would look better to investors and potential retail partners.
Today, it's easy to buy likes for cheap. Companies corral usually fake Facebook pages or uninterested users to "like" pages. Of course, these companies ruin it for the rest of us, needlessly inflating a Facebook fan count and making those working hard to build a fan page ethically look bad.
But I warn you - DO NOT BUY FACEBOOK FANS!
Let's say you're in a meeting with that so-called investor that you tried to impress with an inflated fan count. Let's say he asks you, "So how did you get so many fans as a startup?" What will you say? Will you tell him you bought bogus "likes" and most of those people aren't true fans? Or will you lie and say they're all fans? What if he asks you why you have 20,000 fans yet barely any comments on each post? What are you going to say to that?
Don't put yourself in a position to lie or admit that you bought fans to make yourself look bigger and better. It only makes you look bad - trust me! I'd rather have 200 engaged fans who truly are interested in my brand, vs. 20,000 fans that I didn't earn and who could care less about my brand and the content I post.
Do you want to ethically boost your fan count? Here are some tips to doing that:
- Tell everyone you know in your company's demographic (friends, clients, colleagues) to like your page.
- Think about like-minded companies you can partner with - perhaps you can post something about one another (fan-sharing) or host a promotion together.
- Host a contest or sweepstakes - or create promotional coupon codes for fans. One tip to making sure you attract the right kinds of fans is to make the prize something your target demographic would like. Doing this prevents contest seekers from entering your contest. While an iPad sounds like a great prize, you'll attract crap fans looking for free stuff. But if you give away a 6 months supply of diapers, you'll mainly attract fans in your parenting demographic. Use tools like Rafflecopter (my favorite) to require fans to like your page in order to enter (this is called fan-gating).
- Invest in Facebook ads. I like to budget even just a little bit of my marketing dollars to targeted Facebook ads. I also like to boost posts to increase engagement.
- Use good "Calls to Action" when posting. This way people like, share and comment on stuff and their friends see those actions in their friend's timeline.
- Post regularly and at least daily. Remember, don't let your page stay stagnant. Post interesting content, pictures and recipes, etc. Do whatever it takes to show your fans this is important to you and therefore you're working to build a community.
- Tease your Facebook page in your e-marketing efforts, your website, brochures and in-store. This is a no-brainer in my opinion.
- Regularly "Use Facebook as Your Brand" - this allows you to comment on things and get your name out there. It's called social listening - make sure you're doing it weekly, if not daily!
- Work with media professionals and bloggers to earn PR about your company - getting people to notice your company will entice fans to "like" you. For bloggers, ask them to host a co-promotion with you - this way their fans get to know you and your fans get to know them.
Building your Facebook fan count takes time - and seeking quality fans over quantity will ensure better engagement long-term. Plus, earning fans ethically over time will make sure you don't need to squirm anytime someone asks you how in the world you got such a large fan base in such a short time - don't be one of those questionable people!
As someone who manages multiple Facebook pages for my clients, I'm often asked (and wondering myself), "When is the best time of day to post on Facebook?" The answer is more simple than ever: Post when your fans are most likely to be on Facebook!
Recently, Facebook launched new Page Insights that enable Page admins to see the times of day when most of their fans are present on Facebook.
Below is a screenshot taken from the new Facebook Insights. If you click on the "Posts" tab, you can then see a box that says, "When Your Fans Are Online." Click on that box and you can see the time of day that most of your fans are online.
Another cool feature from the new Facebook Page Insights in the ability to see what type of posts get the most engagement from your fans. My clients have often asked me, do photos, links or just plain old status updates get the most engagement. This question, in the past, has been difficult to answer because it is very dependent on your Page's fans and their preferences and habits. Now, with the new Page Insights, you can easily see what post "type" gets the most engagement.
To see what type of posts do best on your Page, simply click on the "Posts" tab, then click on, "Best Post Types" box. Below is a screenshot from the Red Jeweled Media Facebook page that indicates that "status updates" by far get the most engagement from RJM fans, followed by photos and links.
Why Are These Facebook Page Insights Important?
Knowing the best times to post, as well as the best type of posts, is important to getting more engagement on your page. The more engagement a post gets, the more likely it will appear in your fans' News Feeds - as only a small percentage of stories posted by a Page appears in fan News Feeds on any given day. Facebook explains this on its blog:
So how does News Feed know which of those 1,500 stories to show? By letting people decide who and what to connect with, and by listening to feedback. When a user likes something, that tells News Feed that they want to see more of it; when they hide something, that tells News Feed to display less of that content in the future. This allows us to prioritize an average of 300 stories out of these 1,500 stories to show each day.
The News Feed algorithm responds to signals from you, including, for example:
- How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted
- The number of likes, shares and comments a post receives from the world at large and from your friends in particular
- How much you have interacted with this type of post in the past
- Whether or not you and other people across Facebook are hiding or reporting a given post
I'm still playing around with the new Facebook Page Insights and am excited that Facebook is providing this type of data. It is very helpful to social media marketers and PR professionals who manage social media pages - and answers the ever-present questions of, "When is the best time of day to post?" and "What type of Posts get the most engagement?" With these new Insights, Page admins can maximize their reach and their fan engagement - AMEN!