Blogging is one of the most important marketing tasks a company can do in our 2.0 world, and it's one of the best tools in your PR toolbox. A strategic blog hosted on your company's website can help you:
Increase your website traffic - studies have shown that companies that blog get 50%+ more traffic to their websites! (Source: HubSpot)
Get noticed by search engines, including Google, the #1 site on the Internet.
Get customers and visitors to linger on your site longer... much longer! One of our clients (before she became a client) said she spent hours reading all our past PR blog posts!
Shows you as an expert - and an authentic expert to boot! Your blog informs, educates and inspires - it's not just sell, sell, sell!
Content is king! Your customers care about content and they seek it out online - are you providing what they seek?
It gives your Twitter and Facebook followers something to read and engage with on your website.
Remember, if you're going to start a blog, you must follow through and keep it updated. Consistency is key! Like anything in marketing, a blog takes dedication, commitment and passion.
If you need help creating and posting engaging blog content, consider hiring Red Jeweled Media to write and manage your blog for you. We have dozens of experienced writers who can strategically blog about topics that are important to your customers and that get noticed by search engines too!
Here are examples of some of the many blogs our company manages:
Read our blog posts that talk about how to blog strategically and successfully!