The blogger behind The Mommy Bunch hosted a fun Knot Genie tangle-free pool party and invited her closest friends to attend. She wrote this beautiful blog post about her exciting party!
Need to better understand how to launder your cloth diapers? Check out these cloth diapering laundry tips from FuzziBunz!
Another proud PR agency moment – secured a great review of the truly miracle swaddling blanket known as Miracle Blanket. BabyZone is a great online resource for parents – and provides amazing exposure for an amazing and deserving brand we work with! We believe every parent deserves to know about Miracle Blanket – it will […]
There’s nothing more important than the subject line of an email. You could spend all of your time crafting the perfect email pitch to a reporter, but none of it matters unless the email is actually read. What exactly makes an email approachable and ready to read? How do you ensure that you’ll get a […]
Today I was asked by an SEO firm to take down a link on my article about how SEO impacts a PR agency’s efforts. I looked at the link and realized I never linked to them in the first place – it was a spammy link a SEO firm wrote on my blog that I ignored […]
Many individuals are confused whether they need a press release or a pitch note in order to get press. My answer is always, “It depends on what you’re trying to achieve.” A pitch note can help you get press in the handful of outlets you really want to be in (if written well and […]
There has been a lot of talk lately in the PR agency world about paid vs. owned vs. earned media. In the past, all PR agencies worked toward getting “earned” media. That meant a third party, typically a journalist, wrote an article about about you or your company. You earned the article by doing something […]
In case you’ve been living in a bunker the past few months, if you work at a PR agency, you’ve heard about Facebook’s changes in how it allows brands to engage with its fans. Over the course of the last few months, Facebook’s changes have been drastic. Some argue the changes started long ago and […]
After the huge #epicfail fiasco over the NYPD Twitter campaign earlier this month, it’s timely to offer some tips to help avoid future embarrassing (and costly) hashtag blunders. In fact, a quick review of the eight year social media history will dig up other similarly failed campaigns – such as #AskJPM and #McDStories. Below, please […]
Loving Modern Salon’s review of the Genie Supreme detangling brush by Knot Genie. Check it out!